The last few months have been a very difficult period for business.Covid-19 affected so many aspects of our lives, but none more prominent than everyday business life. To say that business has been disrupted, is an understatement of monumental proportions. What was normal, acceptable and...
When it comes to today’s local businesses, probably THE most important online things they need after a well-designed and laid out website are complete and accurate Google My Business and Google Maps listings. In this post, I would like to explain why.Up to a few years ago, SEO...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Google AdWords, when set up right, can be extremely effective, giving a business the opportunity to put their products or services in front of people actively searching for them. Done wrong, you can end up going broke.Let me...
Is the Keyword dead as a search criteria for local businesses?To answer this question, one has to look at the evolution of search over the last 10 years or so. The shift has been dramatic, especially when dealing with location based search terms (like "near...
You may have noticed a large number of brick and mortar stores are either closing or cutting back on locations, services or inventory. All of this can be attributed to the "retailpocalypse" or the rapidly changing landscape of business in the US and the world.But how...
