20 Apr Why Local SEO is a HUGE Opportunity for Small Businesses
You may have noticed a large number of brick and mortar stores are either closing or cutting back on locations, services or inventory. All of this can be attributed to the “retailpocalypse” or the rapidly changing landscape of business in the US and the world.
But how is this a HUGE opportunity for local businesses?
Simple, even though the landscape is changing and shoppers are becoming more dependent on Online sources, they still need and want locally centered products and/or services.
And that is where local SEO comes into play.
According to statistics from Google, 76% of shoppers who use the “near me” metaphor in their searches physically visit the store or location, and 28% of those actually make a purchase.
Breaking that down to real numbers, let’s say you have 100 people who search for a “dentist near me” on their mobile or voice activated device. Out of those 100 people, 76 will actually visit the dentists office or call to get more information. And 21 of those will become customers, or purchase.
When looking at the breakdown this way, you can actually see your Return on Investment. Let’s say that each new customers long term value to your business is $1000 (this is a number you MUST know when deciding on what advertisement medium is best for your business). If you spend $10 per click/call on a PPC ad, that means that you spent $1000 to get those 100 people into your pipeline. However coming out the other end, you gained $21,000 in new business, so your net return was 200%.
Of course there are many factors that go into this equation such as the type of business and the total customer experience…but if your just average you can expect this type of ROI, or somewhere very similar.
At GM Simmons Co., we specialize in driving those localized searches to your business, as well as continually optimizing the results to increase your ROI and decrease your costs.