U

Understand

Get to know your audience, your product or service, your message and the desired outcome you wish to attain.

S

Strategize

Think of which specific vehicles to use that will give you the greatest ROI and chance of ongoing success.

E

Execute

Put the plan into action along with accountable and measurable goals and conversion metrics.

R

Refine

Continually update plan and vehicles based on information gained by tracking successful past efforts.